18 Ways to Diagnose a Drop in Organic Traffic

Being able to determine the cause of an increase or decrease in traffic is an invaluable skill. It allows you to anticipate declines and pivot your SEO strategy to avoid downward shifts, but also helps you identify gains from the fantastic SEO work you've done! We've put together a list of potential causes to explain why your traffic may be up or down, what tools to use to confirm your hypothesis, and what to do next.Contents:SeasonalityCompare organic traffic year over year Compare search query Increased competition Compare click-through rate (CTR) Compare your competitors Compare the presence of SERP features Decreased visibility (keyword ranking changes) Compare your competitors Compare your brand rankingsCheck for algorithm updates Compare quality telecommunications with your PPC team Technical errors Confirm the page is indexed Check Egypt Phone Numbers List site speed Check your dataWhat to do when all else fails Check brand reputation Identify important current events Seasonality Seasonality refers to anything that can cause a change in the number of users searching for the topics your site covers. There are three main ways to determine if seasonality may be a contributing factor to your traffic performance: Compare organic traffic year over year By using Google Analytics, you can easily compare the date range you noticed a traffic fluctuation to the previous year. If you don't see a similar trend to last year, seasonality may not be a factor and something else is likely at play. However, if you see a similar fluctuation, it's likely that you can attribute this change in traffic to seasonal factors.