When we talk about B2B market operations, we often category email list discuss some very detailed tactical issues, such as content marketing, paid advertising, private domain traffic, etc., but pay little attention to the strategic level of B2B market operations. Linkedin (Linkedin) gave a lecture on the principles of B2B market operation based on market data research. The following is a summary of the content. At the end of this article, the complete brain map and links to the original text are included. Principle 1: Short-Term vs Long-Term Principles category email list The difference between the two :
The difference between short-term marketing category email list and long-term marketing is that short-term marketing focuses on the acquisition and conversion of sales leads, but it does not create demand, while long-term marketing faces future customers and focuses on the cultivation of needs and branding establishment. Principles of B2B Market Operations (Source: Linkedin Marketing Institute) The two coexist : short-term and long-term category email list market operations are not contradictory.
The two often coexist. The category email list proportion of the two is different in different periods of the company. According to Linkedin's survey of 4000+B2B companies, early companies The proportion of investment in sales lead acquisition is more, while mature companies invest more in brand marketing. Principles of B2B Market Operations (Source: Linkedin Marketing category email list Institute) The information, audience groups and measurement indicators conveyed by the two are different: market operations that target the conversion of sales leads mostly convey rational information.