This article is not conceived in accordance with the traditional analysis report template system. The main reason is that the author thinks about the role and relationship between the various modules of the product from the aspects of the overall structure and user ordering process according to his own ideas, and finally puts forward some suggestions that can be optimized to deepen his understanding of the product. The general framework of this article: During the period of internship at SHEIN, in order to allow myself to have a deeper understanding of the e-commerce process and the company's products, I finally wrote this analysis report to share with you. 01 Product Overview 1.1
Experience environment Experience version: V6.8.0 Experience equipment: Honor play 64G Android version: 9.0 Experience time: 2019.12.05 1.2 Product Overview SHEIN was launched in August 2008 as a cross-border fast fashion platform focusing on export e-commerce. It takes the form of an independent website to open up overseas markets, has its own phone number list unique supply chain system, designs and produces clothing by itself, and creates a Its own brand, SHEIN is now the largest fast fashion cross-border e-commerce company in China. 1.3 Product positioning SHEIN is a cross-border e-commerce company focusing on the fast fashion women's clothing industry.
At present, it is expanding its products to men's clothing, children's clothing, cosmetics, home appliances and other fields. 1.4 Target users The target user group is mainly young women aged 18 to 35. Such users aim to pursue fashion and beauty, go beyond the basic physiological needs of only satisfying clothes and warm clothes, and instead pursue higher-end spiritual enjoyment needs – more beautiful , more fashionable. 02 Product Analysis 2.1 Product Structure From the product structure diagram, the APP structure has a clear hierarchy, and has a clear positioning for the division of modules. The overall structure is mainly composed of three parts: the mall module (Shop,