Are more likely to use Alexa (Amazon's voice special database assistant) than 18-24 year olds (19 %) and those between 25 and 34 years old (29%). special database However, while 6 in 10 people between the ages of 18 and 24 use Apple's Siri, the proportion sinks to 28% among older consumer groups. When they decide to give voice assistants their ears, most special database people do so to listen to the weather forecast (35%) and play music (33%). Voice assistants own
a lot of marketing potential Other common special database uses associated with voice assistants are making calls (22%), sending messages and special database emails (18%) , completing automated tasks with the ultimate goal of saving time (16%), controlling of smart technology in the home (16%) and the management of personal agendas (15%). From special database a marketing point of view, this technology has a lot of potential , particularly at the beginning of the
“customer journey”. While only a quarter special database of adults use voice assistants to shop regularly (11%) or occasionally (14%), two-thirds search through this technology on a regular basis. 6 out of 10 adults use voice assistants from time to time to special database find information about products and services , while 4 out of 10 rely on this technology to find special database out about brands. Voice searches are benefiting first and foremost industries such as weather (71%), music (66%), entertainment (53%) and retail (44%). Less attractive, however, is this