In the fast-paced world of agency marketing, it's easy to just focus on results: you want to finish the campaign, meet the terms of your contract, and move on to the employee contact list next project. But if your agency strategy doesn't take churn into account — like how you're going to entice your client to renew their contract — you're setting yourself up for failure. Our increasingly digital world has both pitfalls and pitfalls: your customers now have the ability to conduct unlimited research on your competitors. It's also a safe bet that they're constantly bombarded with targeted ads urging them to employee contact list leave your agency and go see your rivals.
Simply put, there is less and less incentive for a business to stick with one agency, as it has the flexibility to seek out a bigger and better deal at any time. As AdWeek reports, it's not uncommon for small and medium-sized businesses to employee contact list see more than 40% customer turnover year over year. But too high a churn rate can be a fatal blow for your agency, especially because it costs up to employee contact list 4 times more to win a new client than to retain an existing one. And as AdWeek's report explains, a consistently high churn rate indicates that your agency is failing to build long-term relationships with your customers.
This can seriously reduce your revenue, as repeat customers are by far the biggest revenue driver for marketing agencies. This means that your agency needs something extra, a certain je ne sais quoi , if you want to employee contact list gain an edge over the competition and retain your clients over the long term. Fortunately, most modern marketers already have everything they need at their fingertips: the analytics and data you collect to guide your marketing campaigns. By finding inventive and meaningful ways to employee contact list leverage this data, you can make your agency indispensable.