Branded keywords are valuable to SEO. As with the branded napkin example, even short-tailed keywords can be niche-specific. Please be careful not to use trademark terms in your PPC advertising copy without your permission. However, you can bid on branded keywords.
Add local modifiers to keyword phrases so that Jewelry Retouching Service search engines can pinpoint their geographic location. This makes it more likely that Google will display your web page without the need for a local logged-in user to enter these modifiers.
For example, a logged-in user from New York searching for "computer repair" will see search results that are known to be local to New York, if possible. Business listings will be local with organic search results.
If you run a computer repair business in New York, your web page should use local modifiers to tell search engines that you are in New York. These modifiers are as follows: